Egg carton package idea

Objective : It is designed to differentiate itself from the product in the marketplace, which will attract the customer. Highly consider the package usage and to be able to protect the fragile product Also, consider the balance composition to be placed in shelf. Package will fit when placed in stacking.

Concept : Egg package available in the market are similar designed. This package is designed to be different in the market place by adopting unique shape. This would create consumer awareness and remember the brand easily. At the point of purchase, the package is designed to fit together when stacked up on the shelves, which will prevent the package from collapsing.

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50 inspiring product packaging design idea

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Beautiful and expensive packaging design

How to design premium package: Pea package project

Understanding the product position 

Based on the individual characteristics the product position is based on price and the marketing strategy of each department store. A product can be marketed differently depending on the product range for example an economy product or premium range product. These differences as well as price should be reflected in the brand image and its design. 

- Materials used in the package can also affect the product cost. It is recommended to select a material which compliments the product usage.

- Special techniques such as die-cutting to display the product type can greatly add to the effectiveness of the packaging. However one must be careful that the cost of producing this type of design can be offset appropriately against the sale price of the product .

Concept : The concept of the pea package design is to demonstrate the freshness of the product contained in the packaging. The package is designed to carry the product in four individual trays which relates to four one person servings per package. It allows the consumer to easily identify the amount of servings they require in each meal. Segregating the product in this manner allows the product to stay fresher for longer each tray is individually sealed.