Objective
: It is designed to differentiate itself from the product in the
marketplace, which will attract the customer. Highly consider the package
usage and to be able to protect the fragile product Also, consider the
balance composition to be placed in shelf. Package will fit when placed in stacking.
Concept : Egg package available in the market are
similar designed. This package is designed to be different in the market place
by adopting unique shape. This would create consumer awareness and remember the
brand easily. At the point of purchase, the package is designed to fit together
when stacked up on the shelves, which will prevent the package from collapsing.
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