This post base on my research, collecting information from various secondary resources, including textbook, companies’ data, and online articles. I hope it may useful for those who interesting in package design area.
Children feel about the package is often transferred to how they feel about the product itself in term of ‘sensation transference’. So, if the designer creates a package that can likely influence the positive feelings of children, the children’s preference of that certain product is likely enhanced also.
The best way uses graphic to design a package for maximum children appeal as following:
- Creating the personalities’ actions through colourful illustrations that expand their activities the package will create ‘want to have it’ selling atmosphere to attract children.
- Creates a link between a child’s imagination and how successfully it can accommodate the children’s natural play instinct.
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| Contain secondary feature panels such as stories, games or collectable items |
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Some products, the ability to see and touch the actual product is more important
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| Children’s products packaging needs to include as much information as possible in a language understandable to children of the age level to which the product applies. |
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