Understanding the product position
Based on the individual characteristics the product position is based on price and the marketing strategy of each department store. A product can be marketed differently depending on the product range for example an economy product or premium range product. These differences as well as price should be reflected in the brand image and its design.
- Materials used in the package can also affect
the product cost. It is recommended to select a material which compliments the
product usage.
- Special techniques such as die-cutting to display the product type can greatly add to the effectiveness of the packaging. However one must be careful that the cost of producing this type of design can be offset appropriately against the sale price of the product .
Concept : The concept of the pea package design is to demonstrate the freshness of the product contained in the packaging. The package is designed to carry the product in four individual trays which relates to four one person servings per package. It allows the consumer to easily identify the amount of servings they require in each meal. Segregating the product in this manner allows the product to stay fresher for longer each tray is individually sealed.
